American Observerships - Nimaroh Studios

American Observerships

DesignMarch 30, 2018American Observerships

Cohesive Brand Identity For A Company Provided Opportunities Overseas.

Company Profile: With the growing population of India, many college graduates are left with little opportunity to job-shadow in their respective fields. In delving deeper into this issue, one can see the Indian students were not alone – many graduates around the world do not get the necessary experience to be functional in their profession.

With this realization, the founders created American Observership (AO) to bring students from overseas to job-shadow American professionals in their field. The goal is to open doors for students abroad by providing them with knowledge and experience.

Design Requirements: Business overseas requires a higher focus on a good reputation and company image. For this reason, the company requested:


  • a clean and adaptable logo
  • letterheads
  • and business cards to get started.


The project scope was about a week since one of the members was heading to India soon. I began the work by researching other companies in this field, to find that not too many companies had a face, so “looking good” would not be too hard.

In terms of adaptability, it really depends on the color scheme, meaning I needed to keep it simple and monochromatic for the best results. With these ideas in mind. I began my work.


BrandingGraphic DesignLogo DesignSmall Business

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